In the world of entrepreneurship, many stories reflect struggle and ambition, but Sudanese entrepreneur Ahmed’s journey carries a unique flavor, mixed with determination and overcoming challenges in an environment full of uncertainties. In this exclusive interview, Ahmed shares with us how he went from being a young man with a simple idea to owning an influential business in the Sudanese market and beyond.
Q: Where did your journey begin?
Ahmed: The beginning was from the streets, literally. I saw people struggling to access basic services and thought, “Why not offer a simple solution to help them?” I didn’t have resources, but I had a strong passion to solve a real problem, and from there, I started.
Q: What were the main challenges you faced in Sudan?
Ahmed: The unstable economic environment, weak infrastructure, and the difficulty of accessing funding were all big challenges. But I learned to turn challenges into opportunities. Even a little can make a difference if used wisely.
Q: How do you define success?
Ahmed: For me, success is about the continuity of giving. It’s not just about reaching a specific goal, but about remaining resilient and impactful despite difficulties. Success is not measured by the number of branches or the size of profits alone, but by what you contribute to society and the difference you make in others’ lives.
Q: What role does entrepreneurship play in Sudan’s future?
Ahmed: Entrepreneurship is the real hope. Sudanese youth are smart and ambitious, and all they need is an opportunity. Small businesses have the power to create jobs, stimulate the market, and build a new economy based on innovation, not waiting.
Q: How do you deal with failure?
Ahmed: Failure is part of the journey. I’ve failed many times and closed more than one business, but I learned each time. The mistake is not in falling, but in not rising again. I believe that every experience adds something to me, even if it’s painful.
Q: What advice would you give to Sudanese youth?
Ahmed: Don’t wait for perfect conditions. Start with what you have, even if it’s little. Start where you are. Don’t say, “If I were in another country.” Every place has opportunities. Just believe in yourself, keep learning, and stay both realistic and ambitious at the same time.
At the end of the interview, Ahmed said with a big smile:
“True success begins when you stop waiting for change and start making it with your own hands, no matter how small it is.”
